Oct. 15, 2010
First, two awesome announcements:
The second installment of my bar review comic strip, Bar Scrawl, is now online at The Brooklyn Paper.
This week I reviewed Mission Dolores in Park Slope.
You can also pick it up on streetcorners around Brooklyn.
Bar Scrawl was inspired by the illustrations I did for the 'Zinester's Guide to NYC.
This travel guide comes out next month (you can buy it here or here),
and the release party will be at Housing Works Used Bookstore Café, on Nov. 11, 7-8:30pm.
Since I drew that bookstore for the 'Zinester's Guide, my drawing will be the poster for the event!
Take the comics and run
(because I don't have any money)
When creators greet each other at a comics convention, they ask "How's the show?" But what they mean is "How are sales?" And the fact is that sales are the only concrete metric that cartoonists have. You can't quantify how much your art has improved, or how much you enjoyed the after-party. Those are qualitative measures, and they're important, but they're also totally subjective.
And when someone says that sales are "Good" – what does that mean? You know what your own sales are, but there’s no way to know how that number translates to anyone else – everyone starts from scratch, with only their own numbers as a guide.
I still don’t know if that’s good or not, but hearing that from a more seasoned cartoonist made me feel a lot better at the time.
So I want to try to de-mystify the sales process for anyone who’s thinking about selling their own mini-comics at a convention. I honestly have no idea if my results can be extrapolated to anyone else – you might be a better artist, or just be a better salesman, or you might have a terrible body odor that keeps people from buying your books. I don’t know.
But I've kept records of my comic sales from every convention I've been to since 2004.
And here they are:
Maybe that would look better as a graph:
Huh. That's kind of an odd line, isn't it? How about the cash?
I mostly sell mini-comics, for $3 apiece, or 2 for $5. I also have a collection of the first 10 issues of my journal comic, The Amazing Adventures of Bill, which I sell for $25 (that explains the giant spike in the middle – that was the debut of the collection). I've also experimented with prints, t-shirts, and selling original artwork, which is why the first chart is labeled "items sold" and not "comics sold."
Based on these numbers, I consider selling 45 items to be average, since I sold exactly that number at SPX and APE from 2004-2007.
I sold 54 items at the Small Press Expo this year, and I made $213. My half-table cost me $150, and I shared a hotel room for one night ($60). Woo, I made $3! Of course, I also spent $50 on travel, some amount I didn't keep track of on food, and then I spent about $60 buying other peoples' comics (seriously, there were SO MANY great mini-comics at SPX this year!).
So I didn't make any money, but I came close to breaking even. And compared to previous Expos, I sold more books and made more money than any previous show! Actually, let's bust out the SPX numbers and compare year-to-year:
But my sales aren't really much higher – 10 items more this year than my average in all previous years. Cash, on the other hand, is way up, which suggests that my audience is roughly the same or growing slightly, but that I'm selling more expensive items. And, in fact, I started selling original art this year (4 pieces at $10/each), plus the $25 book collection that I started selling in 2008.
The social aspect of SPX is the biggest draw for me – it's a big comics party, and I get to see tons of people that I don't normally see. Plus I get to the play "How many free drink tickets can I score?" which is always a fun game (my record is seven). And this year I ran into Carla Speed McNeil at the afterparty, and she invited to submit a comic for the "Smut Peddler" anthology, so I'm collaborating with a friend on a smutty comic for that now! Yeah, making contacts!
Definitely worth it to go back.
MoCCA Art Festival
This is always a great show for me. A lot of people gripe about it, but I always have a good time, and my sales are fantastic. Look at this chart:
This year I sold 93 items, and made $381. That's twice as much as SPX. My half-table cost $200 at MoCCA ($210 next year), but I don't have to pay for travel or a hotel, so it's actual profit.
Since I live in New York, that means that my friends come out to show, which probably accounts for some of the extra sales. I'm also a former volunteer at the Museum of Comic and Cartoon Art, so I've got a built-in audience of fans & friends among the convention staff. But I don't think that accounts for all of it – maybe MoCCA just has the right audience for my work.
Anyway, definitely attending again. My application form is around here somewhere…
I don't think I need charts for the rest of these:
The Philadelphia Alternative Comic-Con is fun little show. It's only one day, so my sales are about half what they are at most two-day conventions. But tables are only $30, and I can hop on a bus that morning and return the same night for $20, so if I make $72 (like I did this year), I can buy pizza and beer!
I'll be going to this for the second time on November 6-7 this year. This is a show that I can literally walk to, so anything above table costs is profit. I made table costs plus $50 last year, so it's worth going back this year.
The Alternative Press Expo: I love the show, but it's way too expensive to fly across the country. Maybe I'll do it next year and count it as a vacation.
Okay, that's enough for now. In Part 2, I'm going to break down exactly which comics have sold, and which ones haven't. I'm hoping that I'll be able to find some patterns – or that you'll be able to spot something that I've overlooked. And that might help me prioritize my next comics project – alongside Bar Scrawl, of course.